Design Essentials® Presents #Deenasturning30 Hosted By GoodGirlPR

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On October 25, 2014, GoodGirlPR hosted the 30th birthday celebration of media personality, Deena Campbell at the Jane located in New York City. Sponsored by Design Essentials, a host of family, friends and media attended the clandestine dinner to celebrate the life of the hair and beauty editor. The night was filled with savory food, cocktails, music, games and laughter. Gift bags included t-shirts by bang! bang! flip streetwear, Reena Treats cupcakes and several products from the professional and natural line of Design Essentials such as Natural Almond & Avocado Leave-in Conditioner, Natural Honey Curl Forming Custard with Honey & Chamomile, Natural Twist & Set Setting Lotion, Hydrience Argan Moisturizing Crème, Hydrience Moisture Replenishing Mist and Sleekmax Edge Control Maximum Hold. The hashtags, #deenasturning30 and #designessentials, captured the memorable night.
About Deena Campbell 
Deena Campbell is the Hair and Beauty Editor at, where she reports on the trends in the beauty industry. Deena has appeared as an expert on shows including MSNBC, The Better Show, and she has taught lessons on reporting in the digital age to Fordham University journalism students. In addition, her editorial work has appeared in The New York Times, Refinery29 and VIBE magazines.
About Design Essentials® 
Design Essentials® was founded in 1990 by cosmetic chemist Cornell McBride, Sr. after successfully selling the M&M Products brand (Sta-Sof-Fro, Sof-N-Free) he cofounded. Foundation brands of McBride Research Laboratories include Design Essentials®, Therapeutics Rx and Wave by Design. The line continues to be family owned and operated. Originally a salon-only brand, Design Essentials® has recently launched into retail, and is currently selling off shelves at Sally Beauty Supply, Walgreens, Target, Walmart (Natural) and ULTA (Professional). Launched in 2012, Design Essentials® Natural features some of the most nourishing ingredients found in nature and specially formulated to add moisture at every step of the washing and styling process for naturally curly tresses. The Design Essentials® Natural Collection consists of 10 products that are primarily silicone-free, paraben-free, paraffin-free, petrolatum-free and mineral oil-free.