Blogs - Page 9 of 11 - GoodGirlPR | Top PR and Consulting Firm

By now, hopefully, you’ve realized that social media is among the most effective marketing tools your business can use to grow and succeed. You also have probably decided that it’s easy enough to do yourself, after all you have Facebook and Twitter. Well, for any remaining doubters — for the thousandth time — yes social media really is a critical tool that your business needs to thrive. Don’t be so quick to try to go it alone though. Trying to manage your business’s social media and other PR/marketing efforts yourself may seem logical in the beginning, but if you’re not an expert it could end up being very costly and time consuming. Experts agree that social media marketing is an efficient way to generate new leads for a business. Finding…

When you think of publicist, one envisions happy-go-lucky, engaged people who love to talk. Yes, publicist are gabby, gregarious professionals, and these characteristics are instrumental to the success of their clients. However, a publicist must also be clever and able to think outside the box to secure the exposure that their clients need and expect. Every publicist should encompass Search Engine Optimization (SEO) into their PR campaigns, and, although we will not disclose how SEO is done — not for free anyway — we will honestly say this; it works. Below are several ways SEO can impact your public relations efforts: • leverages all social sharing; • impacts the research/buying cycle; • helps you capitalize on weak competition; • attracts relevant traffic with high conversion potential; • maximizes the visibility of all your PR/marketing efforts; • builds brand…