Why a Music Artist Needs a Publicist

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Every music artist has either thought of working with a publicist or has worked with one. Essentially, music publicists make a music artist’s career more fun and rewarding by coordinating the media and press side of a marketing campaign. A good publicist has excellent contacts and relationships with media outlets and other superior influencers in the music industry. As such, a music publicist is a communications expert who can help you develop an image and a voice for your brand by creating a compelling press release and ultimate pitch that will garner music placements. As such, many music artists require a music publicist’s services, especially before a tour, an album release, a music video release, a single release, an image makeover, etc. Here are some of the reasons why music artists need a publicist.



The music publicist should be aware of your goals and what you hope to achieve with your music pr campaign. A good publicist will always be honest with you and tell you whether your image needs work, what you need to improve on, how the music industry and the media outlets work together, what it will cost to get the outcome you desire, and how much work is needed. As an added advantage, they are also a great sounding board for your music, ideas, and artwork because they know what the public and the media would like.


Press Coverage

Although a publicist can never promise press coverage, they have access to numerous media contacts. You are also hiring a publicist to pitch you and tirelessly follow up on your behalf, which takes time and expensive tools. A pr professional can introduce you to the right people and get you calls for interviews and interviews.


Consultation and Media Training

Most music artists and the general public as well, do not have experience with sophisticated media interviews. A publicist will offer consultation and media training to music artists to assist with successful interviews, press releases, quotes, etc. This way, you can make the most out of every press opportunity offered.


Social Media Consulting

Social media can effectively push a music artist if the content is exciting and consistent. A seasoned publicist can help a hip-hop, pop, R&B, jazz, EDM artist curate useful social media posts to attract media attention.


Event promotion

A publicist promotes live events or virtual events to your target audience. Levels of success vary between every music artist. However, a publicist can take you to a higher level by ensuring that you have the best services. Like with every relationship, it is essential to get a publicist that suits your needs and builds a relationship based on respect, trust, and honesty. In return, you will see tremendous results.


GoodGirlPR offers music pr services. Previous clients include Beyonce, Janet Jackson, Capital Records, Eddie Levert, Kool and the Gang, and a host of independent artists. For a quote, email contact@goodgirlpr.com.