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SEO, the Average Person’s Best Friend

When you think of publicist, one envisions happy-go-lucky, engaged people who love to talk. Yes, publicist are gabby, gregarious professionals, and these characteristics are instrumental to the success of their clients. However, a publicist must also be clever and able to think outside the box to secure the exposure that their clients need and expect. Every publicist should encompass Search Engine Optimization (SEO) into their PR campaigns, and, although we will not disclose how SEO is done — not for free anyway — we will honestly say this; it works. Below are several ways SEO can impact your public relations efforts: • leverages all social sharing; • impacts the research/buying cycle; • helps you capitalize on weak competition; • attracts relevant traffic with high conversion potential; • maximizes the visibility of all your PR/marketing efforts; • builds brand…
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Grab The GoldĀ® Joins the Gluten-free Community at the Annual Chicago Gluten and Allergen Free Expo

Press Releases
Grab The Gold® will join the gluten-free community at the Annual Chicago Gluten and Allergen Free Expo ("Expo") on April 12 and 13 from 9am until 3pm.   The event will be held at the Schaumburg Renaissance Convention Center in Schaumburg, IL.  Grab The Gold, who has been manufacturing their premium protein snack bars since 1990, will be there to support awareness of gluten-free products and give enthusiasts the opportunity to sample Grab The Gold® at Booth 116.   “We have seen double digit growth year over year, even during the worst times of the recession. We just moved into a new production facility with more than double the space in order to accommodate the demand. Devoted fans rave about their “favorite snack bar” and we are ready to introduce the…
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